Privacy Policy
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the treatment and answer of your contact inquiry.
If the contact serves the execution of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the Regulation.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer account orders
Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.
Reviews Advertising
Data collection when writing a comment
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.
When your comment is published, only the name you provide will be published.
Trustami customer reviews
To display the collected reviews as well as social media feedback, the Trustami trust seal is integrated on this website. This serves the implementation of our legitimate interests in an optimal marketing of our offer on our own website according to Art. 6 para. 1 p. 1 lit. f DSGVO. When the Trustami trustmark is called up, the web server automatically saves data (access data) in the form of a server log file containing the name of the website called up, the file, the date and time of the call, your IP address in abbreviated form, the volume of data transferred, the message about a successful call, the browser type, the user's operating system, the referrer URL (the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site. The Trustami trustmark and the services advertised with it are an offer of Trustami GmbH, Schröderstraße 5, 10115 Berlin. The privacy policy of Trustami at www.trustami.com/datenschutz applies to the processing of data collected by Trustami.
Use of e-mail address for sending newsletters
We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.
Your data will be passed on to a service provider for e-mail marketing within the framework of order processing. A transfer to other third parties does not take place.
Payment service provider
Use of PayPal
All PayPal transactions are subject to the PayPal data protection declaration. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
With the selection and use of "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to be able to fulfil the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
For more information on data processing when using the Amazon Payments payment service, please see the associated privacy policy at: https://pay.amazon.com/de/help/201212490
Use of personal data when selecting Klarna payment options
In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. This enables Klarna to assess whether you can use the payment options offered via Klarna and to adapt the payment options to your needs. For general information about Klarna, please visit: https://www.klarna.com/de/. Your personal information will be treated by Klarna in accordance with applicable data protection laws and as set out in Klarna's privacy policy at: https: //cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
Use of Consentmanager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and transmitted to Consentmanager: Date and time of the page view, information about the browser you are using and the device you are using, anonymised IP address, opt-in and opt-out data. This data is not passed on to other third parties.
Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 Para. 1 lit. c DSGVO.
You can find more information on data protection at Consentmanager at: https://www.consentmanager.net/privacy.php.
Analysis of Affiliate Advertising Tracking
Use of Google Analytics
We use the web analytics service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google that is responsible for processing your data and complying with the applicable data protection laws.
Data processing is for the purpose of analysing this website and its visitors and for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In doing so, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your information may be linked by Google to other data, such as your search history, personal accounts, usage data from other devices, and any other data Google may have about you.
IP anonymization is enabled on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, on grounds relating to your particular situation, to object at any time to the processing of your personal data.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Google Analytics deaktivieren.
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.
Use of Mouseflow
We use the analysis tool of Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; "Mouseflow") on our website.
The purpose of the data processing is to personalize and analyze this website and its visitors. Mouseflow uses technologies such as cookies, tracking pixels and scripts. The cookies enable the recognition of the internet browser. In the process, the following information can be collected, among others: IP address, click path, information about the browser you use and the operating system you use, pages visited, time spent on our website, content viewed, location data. From this data, usage profiles can be created under a pseudonym. With the web tracking tool Mouseflow, randomly selected individual visits (only with anonymised IP address) are recorded. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website from this. The data collected with the mouseflow technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
Your data may be transferred to the USA. No adequacy decision of the EU Commission is available for the USA.
The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the needs-oriented and targeted design of the website. You have the right to object, on grounds relating to your particular situation, to the processing of your personal data at any time.
To prevent data collection and storage by Mouseflow across devices, you can set an opt-out cookie here. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will again be sent to Mouseflow.
Use of Facebook Pixel
We use the "Custom Audiences" remarketing feature of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 of the GDPR, for complying with the security requirements of Art. 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 of the GDPR insofar as a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Facebook Ireland's obligations under the Joint Processing Agreement.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, Facebook's remarketing tag has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-related Facebook ads.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The processing of your personal data takes place on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, to the processing of your personal data at any time. You can deactivate the "Custom Audiences" remarketing function here.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.
Plug-ins and other
Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
For more information on the collection and use of data by YouTube and Google, your rights in this respect and options for protecting your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy.
Data subject rights and storage period
Duration of storage
Once the contract has been fully processed, the data is initially stored for the duration of the warranty period, then in accordance with statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purposes of direct marketing in accordance with Art. 21 (1) DSGVO.
Right tocomplain tothe supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.
last update: 01.12.2021